Principles of Intercultural Communication by Klyukanov Igor;

Author:Klyukanov, Igor;
Language: eng
Format: epub
Publisher: Taylor & Francis Group
Published: 2021-11-15T00:00:00+00:00

5 The Commensurability Principle Defined

Let’s now give a more concise formulation of the Commensurability Principle, based on the above discussion of its three parts.

First, the nature of commensurability is dynamic; at its core is the general human ability of bringing the world, culture, and the mind together in meaningful ways.

Second, commensurability operates at three levels of meaning representation. At the corporeal, most concrete level meaning is manifested in the form of image-schemas; at the cognitive, intermediate level meaning is manifested in the form of concepts; and at the semiotic, most abstract level meaning is manifested in the form of signs.

Third, intercultural communication can be seen as a spiral process of different people comparing their cultural maps. In this process, meanings are manifested and cultural lacunas filled in. This way, cultures measure up against one another and understand better other worldviews and their own worldview. Finally, both the possibility and necessity of intercultural communication must be emphasized.

In a nutshell, the Commensurability Principle can be formulated as follows:

Intercultural communication is a process whereby people from different groups compare their cultural maps and search for common ground, using the similar forms and levels of meaning representation.

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